Sports Broadcasting in India 2023: Everything you need to know about cricket, leagues and advertising

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In India, cricket remains king with over 16,000 hours of live coverage shown in 2022, but other sports are also gaining ground. With the success of the Indian Premier League, franchise-based leagues have become more widespread, offering a greater variety of sports content. India's improved performance in international events has generated increased interest in sports overall, leading to growth in viewership. 

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